[HN, Delta Force] Senior Social Marketing
Unleash the Power: Join Our Game Marketing Team!
About Garena
Garena is a leading global online games developer and publisher. We are committed to delivering immersive gaming experiences and fostering a strong player community. With our game team, we continue to enhance engagement through innovative marketing strategies and high-quality content.
Your Quest
- Creator Recruitment & Network Building: Recruit, onboard, and manage content creators/KOLs; build and maintain a strong creator community for DF through engagement and collaboration programs.
- Social Content Strategy: Plan and oversee content across DF’s social channels, ensuring consistent, creative, and impactful storytelling that resonates with the community.
- Campaign Management: Drive creator and in-game promotional campaigns to boost awareness, participation, and revenue growth.
- Branding & Communication: Brief and align creators to promote new game content; enhance DF’s brand presence through contests, events, and community initiatives.
- Budget & Performance: Manage campaign budgets efficiently and track performance to optimize future strategies.
Your Stats
- Passion about the Game industry is a must.
- Bachelor's degree from a reputable university or equivalent practical experience.
- Experience: Minimum 4 years experience and proven records in end-to-end IMC Marketing
- Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
- Project Management & Stakeholder Management: Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.
- Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.
- Marketing & Brand Metrics: Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health)
- Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
- Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
- Communication: Strong verbal and written communication/presentation /negotiation skills
- Language: Equivalent ~ 6.5 IETLTS in English
- Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have thing
What we offer:
- Impactful and challenging work: Join a dynamic environment where your contributions can shape the gaming experiences of millions
- Opportunities for growth: Embark on a journey of personal and professional development across various business tracks
- Vibrant culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard
- Competitive package: Enjoy competitive salaries, modern facilities, office perks and medical benefits.
*APPLICATION FORM GUIDANCE:
Please help to submit your job application package with the documents as
1. Your CV
2. Your Portfolio should cover (1) a show reel/list of creative productions you have been in charge (commercial video, photoshoot, MV, in-game video, website & microsite...) AND (2)significant IMC campaigns, with your role and impact in each project/campaign/event)
3. The Garena Application Form (you can download the file in the link below, fill in and upload with your CV): https://tinyurl.com/2p8x2dkx
If you are passionate about gaming and have a strong track record in marketing strategy and execution, we’d love to hear from you!