Associate/Senior Associate, Marketing
Job Description
- Conduct market research and analyses to identify target audience preferences and trends in Singapore, Malaysia, and the Philippines
- Manage social media channels and engage with the gaming community in each of the markets
- Monitor trending topics across social media platforms, including Facebook, Instagram, YouTube, and TikTok.
- Formulate and execute marketing-related initiatives based on learnings from industry best practices in a timely manner
- Plan and execute events, partnerships, and influencer collaborations to increase brand awareness, user acquisition or revenue.
- Support the marketing team in other tasks and projects as needed
Job Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and the Philippines
- Experience with local community activations or end-to-end social media strategy planning is preferred
- Strong communication and interpersonal skills to effectively engage with diverse audiences
- Excellent written and verbal communication skills in English
- Proactive and self-motivated with the ability to work independently and as part of a team
- Creative thinking and ability to generate innovative ideas for marketing campaigns
- Strong analytical skills and ability to interpret data to drive marketing decisions