KOL & Community Manager - Contractor
Job Description
- Plan and execute innovative campaigns in partnership with KOLs and strategic partners to enhance brand impacts
- Track and analyze KOL performance metrics to assess KPIs, optimizing strategies with regular KOL review based on data insights
- Manage KOLs in Malaysia by having local online or offline activation g building and maintaining a comprehensive database of KOLs
- Cultivate relationships with community champions, including micro-KOLs and community leaders, with a focus on both the growth and quality of engagement within these communities.
- Learn our community landscape – understand their social behavior, understand their gaming behavior, and identify the community champions
- Upon understanding our users’ behavior and identifying the community champions, build valuable connections with them Manage an end-to-end KOL grooming program to nurture and support their growth within the brand community
- Execute community activation across social platforms to grow the size and quality of our community. This includes organizing online tournaments, online competitions, and offline tournaments
- Conduct basic user research (FGD/IDI) on certain topics such as product feedback, campaign evaluation, etc.
- Support game operation projects such as payment tests in Malaysia, Game Localization, and other ad hoc tasks
Job Requirements
- Minimum 1 year of work experience in KOL management
- Native Malaysian speaker with proficient English reading, writing, and communication skills.
- Having a keen interest in tracking current trends across social media and digital marketing through monitoring community discussion and interacting with the community
- Ability to measure social media engagement for basic analysis
- Highly passionate about games with a good knowledge of the gaming industry in Singapore, Malaysia, Philippines region, notably in Malaysia; having a deep curiosity for game products and the industry's best practice
- Experience managing community channels, with the ability to build, grow, and nurture relationships within online communities. Prior experience in community-building is a plus.
- Ability to independently execute projects with clear briefs and timelines
- Authorized to work in Malaysia and willing to work fulltime in office
- Daily user of Tiktok with a good understanding of user behavior on this platform
- Having network / connection with esports / influencer communities is preferred