About The Position

We are looking for a highly experienced Senior Marketing, working full-time and based in Hanoi. This position requires strong expertise in Integrated Marketing Communications (IMC) from planning to execute marketing initiatives for our new game. The ideal candidate will develop and implement strategies to grow user awareness, engagement, and interest in new content and events. This role requires strong strategic thinking, budget management, and collaboration with both internal and external teams to deliver impactful campaigns.

Your Quest

• IMC Planning: Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results.
• IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
• Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
• Marketing Analytics: Use analytics to set up targets, measure campaign success, improve brand awareness, and apply learnings to future campaigns.
• Partnership Management: Build and maintain relationships with third-party partners supporting Garena’s marketing and publishing.

Your Stats

• Passion about the Game industry is a must. 
• Bachelor's degree from a reputable university or equivalent practical experience.
• Experience: Minimum 4 years experience and proven records in end-to-end IMC Marketing
• Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
• Project Management & Stakeholder Management: Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.
• Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.
• Marketing & Brand Metrics: Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health)
• Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
• Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
• Communication: Strong verbal and written communication/presentation /negotiation skills
• Language: Equivalent ~ 6.5 IETLTS in English
• Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have thing

What we offer:

• Impactful and challenging work: Join a dynamic environment where your contributions can shape the gaming experiences of millions
• Opportunities for growth: Embark on a journey of personal and professional development across various business tracks
• Vibrant culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard
• Competitive package: Enjoy competitive salaries, modern facilities, office perks and medical benefits.

*APPLICATION FORM GUIDANCE:

Please help to submit your job application package with the documents as  

1. Your CV

2. Your Portfolio should cover (1) a show reel/list of creative productions you have been in charge (commercial video, photoshoot, MV, in-game video, website & microsite...) AND (2)significant IMC campaigns, with your role and impact in each project/campaign/event) 

3. The Garena Application Form (you can download the file in the link below, fill in and upload with your CV): https://tinyurl.com/2p8x2dkx

If you are passionate about gaming and have a strong track record in marketing strategy and execution, we’d love to hear from you!