About The Position

We are looking for a highly experienced Senior Creative Marketing Specialist, working full-time and based in Hanoi. This  person will lead content production for key marketing campaigns, ensuring alignment with brand goals and driving innovation through new content formats. This position also requires strong expertise in Integrated Marketing Communications (IMC) from planning to execute marketing initiatives for our new game. The ideal candidate will develop and implement strategies to grow user awareness, engagement, and interest in new content and events. This role requires strong strategic thinking, budget management, and collaboration with both internal and external teams to deliver impactful campaigns.

Your Quest

• Lead High-Quality Content Production: Oversee and execute the end-to-end content production for key marketing campaigns, ensuring each piece aligning with brand standards and campaign goals.
• Drive innovation by developing and testing new content formats to boost audience engagement, applying performance insights to refine future approaches for different type of assets (commercial video, photoshoot, MV, in-game video, website & microsite...)..
• Develop Marketing Strategies & Execute IMC Campaigns: oversee, develop and implement marketing strategies and IMC plans to achieve brand and campaign objectives as well as enhance awareness, engagement, and interest in new Gaming content and events across social media platforms.
• Budget Management & Campaign Performance: Ensure efficient allocation of marketing budgets, timely execution, and alignment with performance goals.
• Cross-Functional Collaboration: Work closely with internal teams (product, design, video editing, legal, purchasing, development, etc.) to execute integrated marketing campaigns.
• Build & Maintain Strategic Partnerships: Manage relationships with external partners such as production houses, agencies, KOLs, influencers, social media platforms, artists, and cosplayers to amplify brand visibility.
• Data Analysis & Strategy Optimization: Leverage analytics to track key success metrics, assess campaign effectiveness, and apply insights to future projects.

Your Stats

• Passion about the Game industry is a must. Have at least 100 hours playing FPS game.
• Bachelor's degree from a reputable university or equivalent practical experience.
• Proven experience in content production and marketing: At least 3 years of experience leading creative planning and production for marketing campaigns, ensuring high-quality outputs that align with brand standards.
• Strong project management skills with a keen attention to detail.
• Highly logical and analytical, with a curious mind to constantly explore industry best practices.
• Able to handle multiple tasks in an organized manner and deliver under pressure.
• Able to communicate fluently and effectively in Vietnamese and English.

What we offer:

• Impactful and challenging work: Join a dynamic environment where your contributions can shape the gaming experiences of millions
• Opportunities for growth: Embark on a journey of personal and professional development across various business tracks
• Vibrant culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard
• Competitive package: Enjoy competitive salaries, modern facilities, office perks and medical benefits.

*APPLICATION FORM GUIDANCE:

Please help to submit your job application package with the documents as  

1. Your CV

2. Your Portfolio should cover (1) a show reel/list of creative productions you have been in charge (commercial video, photoshoot, MV, in-game video, website & microsite...) AND (2)significant IMC campaigns, with your role and impact in each project/campaign/event) 

3. The Garena Application Form (you can download the file in the link below, fill in and upload with your CV): https://shorturl.at/HWFmt

If you are passionate about gaming and have a strong track record in marketing strategy and execution, we’d love to hear from you!