Senior Associate, Marketing
Job Description
- Develop and implement marketing strategies and campaigns tailored for Singapore, Malaysia, and the Philippines.
- Conduct market research and analysis to identify target audience preferences and trends in each market.
- Plan and execute online and offline events, partnerships, and influencer collaborations to increase brand awareness and user acquisition.
- Manage social media channels and engage with the gaming community in Singapore, Malaysia, and the Philippines.
- Plan and execute end-to-end marketing-related initiatives, leveraging prior experience and industry best practices to deliver impactful results.
- Track and report on marketing performance using key marketing metrics and KPIs.
- Support the marketing team with ad-hoc tasks and projects as needed.
Job Requirements
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Minimum 3 years of relevant experience in marketing, preferably in the gaming industry.
- Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and the Philippines.
- Strong communication and interpersonal skills to effectively engage with diverse audiences.
- Proactive and self-motivated with the ability to work independently and as part of a team.
- Creative thinker with the ability to generate innovative ideas for marketing campaigns.
- Strong analytical skills and ability to interpret data to drive marketing decisions.
- Experience in external partnerships is a plus, including sourcing potential partners for marketing collaborations and activations, as well as managing end-to-end partnership execution.