Associate/Senior Associate, Global Esports Marketing
Job Description
- Execute end-to-end content production series for regional and global esports events, delivering engaging content for global esports audiences.
- Manage official global esports social media channels to drive fan growth and strengthen community relationships.
- Develop and execute engaging content strategies, live activations, and interactive campaigns to maximize fan participation and brand sentiment across global social media channels including TikTok, YouTube and Instagram.
- Support PR efforts by collaborating with the internal PR team to draft press releases, develop media kits, and support media outreach to secure positive coverage.
Job Requirements
- Bachelor’s degree in any field.
- Minimum 1 year of relevant experience in esports, gaming, or digital marketing roles, preferably with experience working on global campaigns or across multiple regions preferred.
- Willingness to work flexible hours, including evenings and weekends, as required by tournament schedules. This role may involve frequent regional travel to various countries for work-related assignments.
- Demonstrated success in building and managing communities in the gaming/esports sector.
- Strong capabilities in campaign planning, content creation, and community management.
- Proficiency in social media management and analytics tools.
- Good understanding of the Battle Royale genre and its competitive esports ecosystem.
- Ability to independently execute content creation on social media channels.
- Experience working in global or cross-regional esports tournaments is highly preferred.