Senior Associate, Marketing (PH-Based)

Manila Marketing Experienced (Individual Contributor)

Job Description

Develop and implement comprehensive marketing strategies and campaigns across the different marketing vertical, such as but not limited to: social media, creative content, influencers content, esports and offline events, to promote Call of Duty: Mobile in Singapore, Malaysia, and the Philippines
Set KPIs for each marketing campaign, allocate budget for marketing campaigns, and evaluate campaign performance against KPIs set
Conduct market research and analysis to identify target audience preferences and trends in each market.
Plan and execute online and offline events, partnerships, and influencer collaborations to increase brand awareness and user acquisition.
Manage social media channels and engage with the gaming community in Singapore, Malaysia, and the Philippines.
Plan and execute end-to-end marketing-related initiatives, leveraging prior experience and industry best practices to deliver impactful results.
Track and report on marketing performance using key marketing metrics and KPIs.
Support the marketing team with ad-hoc tasks and projects as needed.

Job Requirements

Bachelor’s Degree in Bachelor's Degree in Marketing, Communications or a related field.
Minimum 5 years of relevant experience in marketing, preferably in the gaming industry.
Past experience in planning and executing an integrated marketing campaign, including budgeting, KPIs setting, post campaign evaluation across marketing functions
Strong grasp of local social trends, with the ability to quickly provide creative ideas and insights, especially in the Philippines.
Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and the Philippines.
Strong communication and interpersonal skills to effectively engage with diverse audiences.
Proven track record of executing successful marketing campaigns and strategies; experience in the gaming industry is a plus.
Proactive and self-motivated with the ability to work independently and as part of a team.
Creative thinker with the ability to generate innovative ideas for marketing campaigns.
Strong analytical skills and ability to interpret data to drive marketing decisions.