Social Media & Content Specialist
As a Social Media & Content Specialist, you will be responsible for end-to-end designing and producing trend-driven, high-impact content that sets the cultural tone of the platform. This role covers ideation, production, editing, and data-based iteration. By shaping early content formats and seeding trends, the role ensures strong UGC momentum and relevance to Indonesia’s content culture.
Job Description
- Produce short-form videos, memes, templates, and content formats that align with relevant Indonesian trends.
- Monitor emerging cross-platform trends and proactively translate them into strategic content opportunities.
- Execute rapid experimentation cycles, test new creative concepts, and document insights to guide future content development.
- Maintain, organize, and continuously update a library of reusable assets, templates, and trend-based variations.
- Provide KOLs and early users with clear creative guidelines, prompts, and templates to support consistent content creation.
- Develop UGC-friendly formats that enable creators to easily remix, duet, and iterate.
- Analyze content performance metrics and refine formats to improve effectiveness and engagement.
- Collaborate closely with the KOL Manager to align on activation plans and with the product team to deliver content tailored for upcoming features.
Job Requirements
- Proven hands-on experience in creating short-form video content.
- Strong understanding of Indonesian content culture, humor styles, and online audience behavior.
- Ability to produce content & translating ideas quickly and iterate at high speed.
- Proficiency with essential editing tools (e.g., CapCut, AI creative tools, Adobe Suite, or equivalents).
- Sharp sense of timing, storytelling, and visual trend adaptation.
- Comfortable appearing on camera or directing others to execute creative concepts.
- Highly independent, organized, and consistent in delivering daily output.
- Willing to work under 6 months fixed term contract, full WFO in our office at South Jakarta