The Marketing Specialist runs end-to-end marketing strategy and campaign execution for a social media platform in Indonesia. This role owns campaign planning, performance measurement, and scaling across online and offline channels, ensuring all marketing efforts are aligned toward brand building, user acquisition, and engagement. The role works closely with the content and creator team to drive a cohesive, user-centric go-to-market approach.

Objective of this Role
To design, execute, and scale integrated marketing campaigns that drive awareness, user growth, and engagement, while continuously optimizing for effectiveness through clear metrics and fast iteration.