Strategy & Operations - Marketing Community Project
Strategy & Operations - Marketing & Community Project is designed for outstanding professionals who want to make a mark in the game industry. You will be part of the versatile players in the team who know how to drive each of our hit titles to the next level. You will be working on strategic marketing projects to tackle business key issues and challenges. Depending on the company’s strategic priorities, you will be rotated to work on a variety of business challenges and products to provide the best gaming experiences for our players worldwide.
Job Description
- Identify target user segments and develop targeted marketing campaigns and offline/online community engagement initiatives to reach and engage them effectively
- Drive hyperlocal marketing and community campaigns, from planning, logistics, implementation and continuous evaluation.
- This entails preliminary research and alignment with local stakeholders and by extension, external partners, throughout the planning and implementation.
- Closely monitor marketing funnel KPIs and fluidly navigate and adapt/readjust on the go, to drive end results, and maintain close alignment with key stakeholders.
- Conduct market research and competitive analysis to stay informed about industry trends, user needs, and competitor offerings
- Analyze campaign performance and user feedback to optimize strategies and tactics for maximum effectiveness
- Recruit, train, and manage a team of community moderators and volunteers to support community programs and events
Job Requirements
- A bachelor's degree in a marketing or business-related field from top reputable universities will be advantageous
- 3 - 5 years working experience in a strategy consulting firm or strategic planning functions or marketing related functions
- Highly motivated and driven individuals who are creative, adaptable, and enjoy solving challenging problems in the game industry who have strong records of academic and professional achievement
- Possess strong logical, analytical, and critical thinking abilities in identifying problems and coming up with effective solutions.
- Excellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teams
- Highly passionate about games with a good knowledge of the gaming industry in Indonesia; having a deeper curiosity for game products and the industry's best practice