[HN, Lien Quan Mobile] MKT Campaign Lead

Hanoi Marketing Experienced (Individual Contributor)

Unleash the Power: Join Our Arena of Valor Marketing Team!

Are you ready to take your creativity to the next level? At Garena Arena of Valor (AOV), we’re looking for passionate and driven marketers to join our team, where ideas turn into impactful campaigns that inspire millions of players. This is your opportunity to be part of something meaningful — pushing boundaries, creating unforgettable experiences, and shaping the future of gaming through innovative marketing.

About Our Position

We are looking for a MKT Campaign Lead to join our team in Hanoi. In this role, you will craft and lead dynamic marketing campaigns — from launching new products and collaborating with KOLs, to creating impactful content and amplifying our presence across media channels. Your work will play a vital role in shaping the AoV brand experience and inspiring millions of players across the gaming community.

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Marketing Strategy: Develop and implement marketing strategies, define content USP and messaging, create detailed plans, and ensure campaigns are delivered on time and within budget.
IMC Campaign Planning & Execution: Lead creative outputs including website concepts, copywriting, art direction, content production, influencer/KOL activations, and media bookings.
Campaign Management: Monitor performance, manage marketing budgets, optimize resources, and ensure consistent delivery of impactful campaigns.
Cross-team Collaboration: Work closely with product, UGC, graphic design, video editing, code, legal, and purchasing teams, as well as external partners (agencies, KOLs, creators, artists, cosplayers) to bring campaigns to life.

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Experience: Min 8 years of experience with proven records in end-to-end IMC Marketing
Background: Bachelor's degree from reputable universities or equivalent practical experience
Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
Project Management & Stakeholder Management: Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.
Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.
Marketing & Brand Metrics: Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health)
Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
Communication: Strong verbal and written communication/presentation /negotiation skills
Language: Equivalent ~ 6.5 IETLTS in English
Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have thing

*APPLICATION FORM GUIDANCE:

Please help to submit your job application package with the documents as

Your CV
Garena Application Form: https://applicationform.careers.garena.vn (Vui lòng điền đầy đủ thông tin, tải biểu mẫu dưới dạng PDF và tải lên hồ sơ ứng tuyển cùng với CV của bạn.)
Your MKT Portfolio