Senior Marketing & Community
As a Senior Marketing & Community, you’ll drive targeted marketing campaigns and build strong communities through online and offline initiatives. You’ll lead hyperlocal campaigns, collaborate with local partners, and develop a team of moderators and volunteers to strengthen user engagement. Using market insights, campaign data, and user feedback, you’ll continuously refine strategies to deliver measurable results.
Job Description
- Develop and execute marketing campaigns across general marketing and esports.
- Manage and develop creator/KOL programs, including identifying relevant creators and building campaigns with them.
- Develop creative campaigns and activations based on current trends, player insights, and market opportunities.
- Manage esports marketing activities, including caster management, player promotion, esports partnerships, and team relations.
- Support Delta Force esports social media through match highlights, player-focused content, clips, and other engaging content.
- Monitor and analyze Delta Force performance in Indonesia and provide actionable insights and feedback to the regional team.
- Work closely with internal teams, KOLs, esports organizations, creators, agencies, and other external partners to ensure smooth campaign execution.
- Track campaign performance and provide recommendations to continuously improve marketing effectiveness.
Job Requirements
- Experience in planning, executing, and monitoring end-to-end marketing initiatives, with a proven track record in campaign management, content marketing, KOL/influencer marketing, esports, or related areas.
- Strong understanding of social media trends, gaming culture, and Indonesian audiences.
- Creative mindset, with the ability to spot emerging trends and develop original campaign concepts.
- Strong ownership, initiative, and attention to detail, with the ability to manage multiple campaigns and stakeholder relationships simultaneously.
- Data-driven approach, with the ability to translate campaign performance and player data into actionable insights.
- Excellent communication and relationship-building skills, with the ability to collaborate effectively with KOLs, content creators, esports teams, and partners.
- Strong interest in esports and the gaming industry; experience in esports marketing or the gaming industry is preferred.