[HN, Garena] Senior Performance Marketing (Freelance/Contractor)
QUEST AVAILABLE
You'll own the daily ad engine behind Garena's biggest game titles — turning budget into players, campaign by campaign, across multiple games at once.
YOUR MISSION
You run the ads that keep our games growing — literally. Every day you're live on Meta, TikTok, and Google Ads: setting things up, reading the numbers, catching what's off, and calling what to scale, tweak, or kill. Nobody hands you a script — you bring the reasoning, your Senior signs off.
Job Description
YOUR QUEST
Daily Ads Execution
- Own daily user acquisition (UA), user engagement (UE), and Boost Post execution across multiple games once you're ramped up.
- Set up and launch ads independently on Meta, TikTok, or Google/YouTube after direction from your lead.
- Monitor live performance, budget pacing, and abnormal signals daily against standard checklists.
Optimization & Validation
- Propose optimization moves — audience targeting, bid adjustments, creative rotation, pacing, pause/scale calls — backed by clear reasoning, for senior approval.
- Run UAT (user acceptance testing) on the internal Ads Manager tool before releases.
- Cross-check reporting numbers from the internal reporting tool against the ad platforms' own data to catch discrepancies early.
Job Requirements
YOUR STATS
What you need:
- Bachelor's degree, hands-on experience in digital/performance marketing, ideally on app or gaming products
- Data-driven — comfortable with SQL, Power BI, Excel/Google Sheets, and mobile measurement tools (AppsFlyer, Sensor Tower, Data.ai, or similar)
- Fluent in Vietnamese and English, with the confidence to explain complex campaign data to non-marketing stakeholders
- Self-driven and detail-oriented — comfortable owning execution independently in a fast-moving, multi-game environment
What sets you apart: Genuine passion for gaming — you use the products you market
READY TO PLAY?
Drop your application. Show us what you've got!
- Your CV
- The Garena Application Form (Fill in and Download the file from the link, and upload it with your CV)