Senior Marketing Strategist
Senior Marketing Strategist is designed for marketing professionals who are passionate in driving business growth while focusing on data and creativity, balancing multiple channels, and working in a fast-paced environment. You will lead end-to-end campaign development from planning and execution to continuous optimization to achieve strategic business objectives and deliver measurable results.
Job Description
- Drive hyperlocal marketing campaign strategy, from planning, logistics, implementation and continuous evaluation.
- This entails preliminary research and alignment with local stakeholders and by extension, external partners, throughout the planning and implementation.
- Fully leverage on the product offerings (events, revenue contents) to ensure lower channel cost
- Closely monitor marketing funnel KPIs and fluidly navigate and adapt/readjust on the go, to drive end results, and maintain close alignment with key stakeholders.
- Develop and implement comprehensive marketing strategies to drive adoption and usage of the payment channel product
- Identify target user segments and develop targeted marketing campaigns to reach and engage them effectively
- Conduct market research and competitive analysis to stay informed about industry trends, user needs, and competitor offerings
- Analyze marketing campaign performance and user feedback to optimize strategies and tactics for maximum effectiveness
Job Requirements
- Minimum 4–7 years of proven experience in marketing or a related field, with a strong track record in planning and executing end-to-end marketing campaigns.
- Strong understanding of product positioning; expert in creative, media, and PR promotions
- Highly creative; able to see the big picture and level up the team's creative ideas, but detailed and meticulous in analysis, tracking, and metrics
- Excellent project management skills; independent in managing and executing projects with experience in leading a project or a team
- Excellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teams
- Highly passionate about games with a good knowledge of the gaming industry in Indonesia; having a deeper curiosity for game products and the industry's best practice