Quantitative User Insight (Games)
Job Description
- Design and conduct quantitative research on business’ needs to inform stakeholders player’s situation and direction to consider regarding user behaviour, marketing, feature or product strategies along the supervisor.
- Manage the research execution logistically and ensure the research quality consistent and results are objective.
- Construct and conduct surveys – assure all questions are meaningful and could answer all business’ needs (such as user behaviour validation, pain point severity, product healthiness tracking).
- Partner closely with different functions (including Operations, Revenue, Marketing, Esports team) to understand business context and goals.
- Actively contribute to the discussion on the optimal way to conduct test and player’s study to continuously improve player research flow.
- Assist senior members in quantitative or qualitative study, depending on business' needs.
Job Requirements
- At least 1-2 of experience in consulting, market research industry, insight team or any relevant role.
- Past exposure to quantitative research methodologies with a proven record of the execution and deliverables.
- Being able to manage projects with minor supervisions and deliver projects successfully.
- Always eager to discover player’s behaviour, high user engagement and empathy, and being capable to uncover player’s needs and pain points.
- Excellent written and oral communication skills in Thai and English along with the ability to effectively collaborate with cross-functional teams.
- Passionate about games and deep curiosity for user behaviours and product with a good knowledge of the gaming industry in Thailand (at least being aware or has played 1-2 Garena games before).