Marketing Campaign Lead
Job Description
- Develop and lead integrated marketing campaigns that support game and business objectives, from seasonal updates and launches to player acquisition and engagement.
- Own the campaign roadmap, including campaign concepts, audience targeting, key messages, channel plans, budgets, and timelines.
- Use player insights, market trends, and competitor analysis to shape campaign strategies and recommendations.
- Coordinate campaign execution across relevant channels, such as digital, community, KOL, esports, and offline, ensuring consistent messaging and timely delivery.
- Define campaign objectives and KPIs, monitor performance, and recommend adjustments to improve results.
- Review campaign outcomes and apply learnings to future planning.
Job Requirements
- Bachelor’s degree in Marketing, Business Administration, Arts, or a related field.
- Strong passion for games and understanding of its players and communities.
- Experience developing and executing marketing campaigns, with the ability to connect audience insights to campaign plans.
- Experience in campaign planning and at least one relevant area, such as digital marketing, events, KOL/influencer marketing, community, or esports.
- Ability to interpret campaign data and turn findings into actionable recommendations.
- High ownership, a proactive mindset, and the ability to work in a fast-paced environment.
- Fluent in Thai and English.